Frequently Asked Questions

We provide comprehensive digital marketing services specifically tailored for HR businesses, including:

• SEO Optimization: Improve your search engine rankings and organic visibility
• Content Marketing: Create valuable content that attracts and engages your target audience
• Social Media Management: Build and maintain your presence on LinkedIn, Facebook, and Twitter
• PPC Advertising: Targeted ad campaigns on Google Ads and social platforms
• Email Marketing: Nurture leads and maintain client relationships
• Employer Branding: Position your HR company as an industry leader

Each service is customized to meet your specific business goals and target audience needs.

Results timelines vary depending on the marketing strategy:

• PPC Campaigns: Can generate leads within days of launch
• SEO: Typically shows significant improvements in 3-6 months, with ongoing growth
• Social Media: Engagement builds gradually over 2-3 months with consistent effort
• Content Marketing: Results compound over time, with noticeable traction in 4-6 months
• Email Marketing: Immediate engagement with list-building growing monthly

We provide monthly reports showing progress across all channels and make continuous optimizations for better performance.

Absolutely! We never use a one-size-fits-all approach. Every HR company has unique needs, whether you specialize in recruitment, training, consulting, or compliance services.

Our process includes:

• In-depth analysis of your business goals and target market
• Competitor research and industry benchmarking
• Custom strategy development aligned with your budget
• Tailored content and messaging that resonates with your audience
• Flexible implementation based on your priorities

You'll receive a personalized roadmap designed specifically for your HR business objectives.

We offer flexible pricing options to accommodate different business sizes and budgets:

• Monthly Retainer: Comprehensive ongoing services with dedicated support
• Project-Based: Fixed pricing for specific campaigns or website projects
• Performance-Based: Pricing tied to specific KPIs and results (available for select services)
• Hourly Consulting: Strategic guidance and expert advice on-demand

We'll discuss your goals during a free consultation and recommend the most cost-effective approach for your needs. Pricing is transparent with no hidden fees.

Our streamlined onboarding ensures a smooth start to our partnership:

• Week 1: Discovery call, access to your existing assets, competitor analysis
• Week 2: Strategy presentation, goal setting, campaign planning
• Week 3: Account setup, content calendar creation, initial optimizations
• Week 4: Campaign launch, monitoring, and first round of reporting

You'll have a dedicated account manager as your single point of contact throughout the entire process.

We typically recommend a minimum 3-6 month engagement for digital marketing services to allow sufficient time for strategy implementation and measurable results. However, we understand business needs vary.

Our contract terms include:

• Month-to-month options available for established clients
• 30-day cancellation notice for monthly retainers
• Project-based work with defined deliverables and timelines
• Flexible scaling as your needs change

We believe in earning your business through results, not locking you into unfavorable terms.

We believe in data-driven marketing with clear, actionable reporting:

• Monthly Reports: Comprehensive analytics covering all active channels
• Key Metrics: Website traffic, lead generation, conversion rates, ROI
• Custom Dashboards: Real-time access to campaign performance
• Strategy Reviews: Quarterly meetings to discuss results and adjust tactics

All metrics are tied to your specific business goals, whether that's increasing qualified leads, improving brand awareness, or driving candidate applications.

We specialize exclusively in digital marketing for HR companies, giving us unique insights:

• Deep understanding of HR buyer personas and decision-making processes
• Experience with HR-specific compliance and messaging requirements
• Knowledge of recruitment cycles and seasonal hiring trends
• Proven strategies for both B2B (corporate clients) and B2C (job seekers) audiences
• Expertise in LinkedIn marketing, the primary platform for HR professionals

This specialization means faster results and more efficient use of your marketing budget compared to generalist agencies.